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BEDFORD COMMUNICATIONS FAMILY OF PUBLICATIONS DELIVERS
THE MOST ACTIVELY INVOLVED AUDIENCE

In our 20th year of publishing, Bedford Communications' Family of Publications continues to enjoy a fine
reputation for delivering highly credible and objective purchasing information targeted to a "ready to
buy" audience.
Business buyers from small and medium sized companies pay a premium cover price for our publications, then
spend an average of three hours studying each issue thoroughly for the comprehensive buying information
contained on every page.
An impressive 70-90% of readership, across three vertical titles, will make purchases within 90 days of
reading our persuasive, tightly focused buyer's guides.
Distribution via computer stores, software stores, superstores, bookstores, airports and newsstands ensures
a new, fresh audience of prospective customers with each and every issue. Readership is over 100,000 per issue,
and with little duplication across competitive titles, our magazines reach an untapped and concentrated source
of buyers.
Highly respected editorial includes reviews of hardware, software and peripherals; Comparison Charts; Benchmark
Tests; and our invaluable Street Price Guide - making our publications the most comprehensive 1-stop shopping
tools available. Our objective editorial creates an atmosphere of trust and confidence for every reader.
Over 90% of our readers keep their issues for future reference, so your advertising message remains viable
long after the cover date. Combining this with the fact that our readers share their issues with 2-3 other
buyers, your advertising message reaches an ever-widening audience of qualified prospects.
Our magazines are relied upon by a serious audience poised to make purchases. It is within this final phase
of the buying process, and within this atmosphere of trust, that an advertising message will have the most
critical impact on that purchasing decision.
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